Programmatic media buying utilizes advertising technology (AdTech) platforms to buy and sell online media in an automated and efficient way.
Rich media is an interactive form ofwel digital advertising that includes elements that allow the user to interact with the ad. Rich media ads include animated images such as gifs, audio files and videos.
Anova specializes in smart kitchen appliances designed for home cooking. On a mission to change the way the world cooks by democratizing high-end, professional cooking techniques, they offer products ranging from sous vide cookers to precision ovens.
Have you ever listened to any podcast on a network, ever? If so, how many Blue Apron ads have you listened to? This is thanks to programmatic audio advertising.
In this blog post, we will explain what real-time bidding is, explore its benefits and drawbacks, and discuss why RTB plays an important role in digital advertising today. Keep reading if you’re curious about RTB advertising technology and how it can help your business.
Amazon Ad Server, formerly known as Sizmek Ad Suite, can help you run cross-channel campaigns that use video and display ads that are tailored to Amazon audiences. Amazon Ad Server can also measure performance across display, video, search, and social to deliver insights about your campaigns.
They turned to MNTN Performance TV, which helped them tell their story on Connected TV, achieve their revenue goals, and expand into new markets despite the tumultuous time.
Waterfalling, also known also as a daisy chain or waterfall tags, is a process for selling inventory in which demand sources are initiated one at a time and one after another.
Direct buying involves advertisers purchasing ad space directly from publishers, and negotiating terms such as price, placement, and duration upfront, thereby guaranteeing inventory and exclusivity based on the agreement.
Doch, verder een rest van ons team kan zijn juist op een hoogte over al die ins en outs over programmatic marketing en allemaal eromheen. Zo weten onze designers precies op welke manier ze voordeligste display banners voor programmatic doeleinden mogen opmaken en begrijpen de accountmanagers hoe ze met programmatic here advertising uw strategie mogen verstevigen en op welke manier ze u dan ook mogen helpen de zakelijke doelen te bereiken.
Let’s imagine an advertisers creates a campaign using the CPM pricing ontwerp. They could look at the eCPC and eCPA to see whether those pricing models would have delivered better performance (i.e. better results with less budget spent).
Taboola kan zijn ons advertentienetwerk dat verdiensten genereert met jouw blog of website betreffende contentsuggesties. Deze suggesties geraken weergegeven wanneer advertenties welke na de inhoud aangaande jouw website aankomen.
BuySellAds geeft voorraad wegens publishers wederom op ons centrale marktplaats die adverteerders direct kunnen inkopen. Je hoeft nooit met adverteerders te promoten, omdat het netwerk alles regelrecht afhandelt.
Over time, SSP vendors have added exchange capabilities to their platforms, allowing publishers to connect to DSPs directly instead ofwel connecting to other ad exchanges first.